About Us
The Problem That We Address
Today, 70% of all consumer time online is spent viewing content created by other consumers. As exciting as this development is, the explosive growth of social media and user-generated content has created a significant problem for marketers, publishers and advertisers all of whom rely on business tools and strategies that were created to monetize an Internet more closely resembling Henry Luce’s magazine model than the Internet that we know today. To make matters worse, the legacy advertising technologies that marketers today rely on generally fail to tap the unique opportunities afforded by social media and user generated content. The result: advertisers are disillusioned with the promise of social media but are still longing for a solution that properly addresses the significant audience (and obvious engagement) represented by the explosion of social content.
Media6° is the solution to the “social media problem”.
The Solution That We Provide
Our patent pending algorithms and methods connect a brand’s existing customers with user segments composed entirely of consumers who are interwoven via the social graph. These bespoke Media6° segments are both completely customized for each advertiser and enormously scalable. They reflect high degrees of homophily, the tendency of like-minded individuals to cluster with other people who strongly resemble them.
These Media6° audiences, sharing powerful demographic and psychographic traits, have been proven to respond to advertising messages at rates dramatically higher than other targeting alternatives.
Media6° is the ideal partner for brand marketers seeking large audiences displaying the highest levels of response, engagement, word of mouth and collective behavior.
