M6D's President & CEO discusses social targeting, the state of display advertising, and much more.
Goal = Drive resort bookings
Result = Drove 9 to 1 ROI; 2x the client's goal
Goal = Drive checking account sign ups
Result = Delivered an eCPA 32% below the client's goal
Goal = Drive transactional revenue
Result = Delivered ROI 4x the client's goal
Goal = Drive product sales and service plan sign-ups
Result = Exceeded client's eCPA goal by 72%
Goal = Drive hotel bookings
Result = Drove 14 to 1 ROI; increased corporate brand revenue share by 40%
Goal = Drive online registration for credit cards
Result = Drove ROI 2x the campaign average
Goal = Drive trial downloads
Result = Drove an eCPA 50% below the client's goal; top performer on the plan